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Blog

MessageGears Perspectives

Topic
Best Practices Company Customer Guide Expert Advice Industry PR Product Research Technology Uncategorized
Role
Data & Analytics Marketing Operations & I.T.
Blog
Best Practices
Why Less is Sometimes More in Cross-Channel Marketing

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Industry
Three Big Takeaways from #Unspam

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Industry
What We’re Looking Forward to at the Email Evolution Conference in ...

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Product
Improving the Customer Experience with Deep Linking

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Blog
Company
MessageGears Teams Up with Airship to Empower Cross-Channel Excellence
We’re always looking for new ways to provide Super Senders with more options, more ways to deliver effective marketing campaigns. We want working with MessageGears to be ...

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Product
MessageGears Launches New Cross-Channel Messaging Platform

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Industry
ESPs Need to Differentiate Themselves

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Best practices for QA and testing email at scale
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Best Practices
Why Testing 500+ Email Variations Is Easier than You Think

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The RFP process for selecting an ESP is flawed, but decision makers think it's working great.
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Expert Advice
Why Do Decision Makers Love RFPs?

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Blog
Best Practices
The Tricky Balancing Act of Privacy and Personalization
Everyone agrees that personalization is important for any messaging strategy — Consumers expect it, and marketers see consistent positive results. When 79% of consumers say ...

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Most enterprise organizations use RFPs to find a new ESP, but common flaws are hurting the process.
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Research
MessageGears Research: The RFP Process Isn’t Working

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Many are confused about the difference between cross-channel and multichannel messaging. We wrote about why we think cross-channel wins.
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Industry
Why Cross-Channel Beats Multi-Channel Messaging

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Best Practices
MessageGears Research: Marketers Think All ESPs are the Same

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Technology
Rise of the Modern Customer Data Warehouse and Leveraging It as the ESP ...

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Uncategorized
What is In-App Messaging and How Does it Work?

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Building an in-house email platform can be tempting, but the hidden costs add up really quickly.
Blog
Technology
The Hidden Costs of Building an In-House ESP

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Email design can be intimidating for non visual-minded marketers, but these tips will help you get started.
Blog
Expert Advice
Design Tips for the Non-Designer Marketer

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Listen to a wide-ranging discussion on email marketing with experts from MessageGears and BrightWave
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Expert Advice
Email Marketing Discussion Series with BrightWave

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